The Same Old Question

In the last week I have come across no less than a half dozen new articles predicting the end of nudism. Each focused on what now should be a familiar theme ─ the aging of nudists resulting from the inability of the nudist establishment to attract young adults to the lifestyle. Although the question, "What can be done to attract young adults to the nudist lifestyle?" has been discussed to the point that some may see broaching the topic again as beating the proverbial dead horse, this new round of articles prompted me to revisit the topic once again.

Young Adults Reject Old School Nudism

One article in particular noted that adults who are members of Generation Y and Generation X (the 18-43 age groups) simply have little interest in traditional nudist clubs and resorts. At least with regard to the nudist venues I visit regularly, the points of the article seem valid. Very rarely have I encountered men or women of the younger generations. As a member of the Baby Boomer generation in my mid-fifties, frequently I find myself among the youngest at the landed clubs I visit.

It is no secret that membership in major nudist organizations has been flat or declining over the past several decades. Both AANR and Naturist Society membership stopped growing years ago. Many people now in their twenties and thirties simply aren't interested in joining. Another article noted that even the operators of nudist cruises and upscale nudist resorts are now starting to feel the pinch of a declining nude recreation industry that can't simply be attributed to economic circumstances.

With nudists growing more grayed and wrinkly and many even dying off, is America in danger of running out of nudists? Nicky Hoffman, head of The Naturist Society believes it could happen. Quoted in the May 2, 2011 Wall Street Journal article, "Wearing Only a Smile, Nudists Seek Out the Young and the Naked," she stated, "The whole lifestyle will just disappear unless we attract a younger crowd." Also according to Ms. Hoffman, "The problem is most of these resorts aren't geared to young people. They've become like retirement homes; they've sort of calcified."

Defining the Problem by Examining the Question

“How can we attract more young adults to nudism & naturism?” When I consider this question, I think it all boils down to the word "attract" and what we mean by attracting them. Both AANR and The Naturist Society have attempted to reach out to young adults and have tried to find new ways to appeal to the younger generation. Both have asked their younger members to reach out to their peers. AANR has organized an entire program, Vita Nuda, aimed at the under 35 demographic. Yet the slick videos produced by Vita Nuda that I've seen on You Tube seem an attempt to market nudism in the same old ways using younger spokespeople.

The thing is, the two big American nudist organizations seem to be searching for a program or solution to bring young adults into the existing nudism structure and therein I think we find the problem. If the under 35 crowd doesn't find the existing structure greatly appealing, to borrow a campaign quip from Barack Obama, "You can put lipstick on a pig, but it's still a pig." To gain any real attraction among young adults, there will have to be some fundamental changes to the existing nudism structure. I'm not suggesting that the more than 250 nudist clubs and resorts in the U.S. need to go away. I do think there are ways that the existing clubs and resorts can find to appeal to a younger generation. But I also think it is time that nudists accept that nudism isn't defined by clubs and resorts. No matter how trendy, grand, amenities-intensive, or whatever they may be, clubs and resorts are only incidental to the survival of nudism. Nudists are nudism and it's the lifestyle that is fundamentally important.

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In the next post, I will share some suggestions that I as well as others propose for improving the attraction of existing clubs & resorts. In a third and final related post, some new, unconventional strategies that have shown success in attracting young adults will be examined.